I love this eyeliner and have been using it for years. It goes on effortlessly and smoothly. It sharpens well and lasts a really long time. It is a great value. The eyeliner lasts all day, but is easy to remove. I have only used Passion, which is a plum/gray color (not overly purple if you are worried about that). The company is reputable and uses quality ingredients. Someone mentioned being frustrated with the packaging. It's completely covered in a plastic coating. I didn't have a problem with mine. Mine had a perforated line that ran the entire length of the eyeliner and peeled right off.