Here's proof that a truly natural mascara CAN be amazing! Our silky, lash-defining mascara is totally weightless yet provides all day color. The smooth light-as-a-feather base boasts zero clumping due to the absence of clay in the superior lash-conditioning formula. Bat your eyes and flutter your lashes without flaking and smudging. This paraben free formula is botanically-enriched with saw palmetto fruit and avocado butter to condition lashes from base to tip. Water-resistant, work-out proof. Not water-proof. Made proudly in the USA with certified organic ingredients.
Espresso - black/brown Chocolate Truffle - brown Black Magic - black
Beauty Tips: 1) Apply one coat for a natural, eye-defining look. 2) Drama queen? Apply two coats. Unlike traditional mascaras that clump after one coat with lashes stuck together (making application of a second coat nearly impossible,) our mascara remains light and silky. You can easily apply that second coat to get a more dramatic look without harming delicate lashes.
Purified water/aqua, serenoa repens (saw palmetto) fruit extract, hydrogenated glyceryl abietate, brassica campestris, aleurites fordi oil copolymer, copernicia cerifera (carnauba) wax*, glycerin, persea gratissima (avocado) butter, triisostearyl citrate, stearic acid, euphorbia cerifera (candelilla) wax, aloe (barbadensis) leaf extract**, rosemary (rosmarinus officinalis) leaf extract**, xanthan gum, d-alpha tocopherol, sodium hyaluronate, methylcellulose, ethylhexylglycerin, phenethyl alcohol. May Contain/Peut Contenir: mica, iron oxides (CI77499, CI77492)
*certified organic ingredient, ** made with certified organic ingredients
This is by far the best mascara I have ever used. It doesn't clump, flake or smudge. I am a loyal customer now!
My go-to mascara
Posted by Meagan on 14th Jan 2015
I've used this for about a year, and it's the only mascara I buy now. It doesn't flake and it's not clumpy. I prefer the silicone brushes, I feel like they get my short lashes better, but the non-silicone brush isn't enough to keep me from this mascara. I like that there are natural ingredients that don't make my skin react. I've tried both black & espresso and haven't noticed a difference in color on my dark brown lashes.
Posted by Unknown on 25th Dec 2014
Simply the best natural mascara at a reasonable price! Applies easily, clump, and never flakes (my main problem with other natural mascaras). Stays put through 16+ hours of wear. Love it!
Posted by Tammy on 19th Nov 2014
I love this line and highly recommend it, especially if you are sensitive to or are questioning all the chemicals in beauty products. Love it!
Espresso makes lashes look natural, but better!
Posted by Karen S on 11th Nov 2014
I've used the black color before, and loved it, like all HB products. This was the first time I've tried their Espresso shade.
I am a brunette, 42, and find this to be a wearable, daytime shade for a natural, effortless look. I use two coats, and there is zero clumping. It just makes my own lashes look like they are thicker and darker, and not made up.
When I want a more pronounced, dramatic look, I use the black. But for everyday, the espresso is very flattering and natural-looking.
A big plus is that at the end of the day, my lashes do not feel brittle and dry after wearing this mascara. That is a common effect I've found in conventional cosmetics, where mascara actually dries out my lashes and makes them more prone to breakage. HB mascara, by contrast, seems to moisturize my lashes, which feel healthy and strong, even after wearing this mascara daily.
Posted by Marilyn on 26th Oct 2014
Does not flake or create dark spots under my eyes, eye lashes are healthy and not falling out.
No More Itchy Eyes!
Posted by Unknown on 10th Sep 2014
I am extremely sensitive to gluten and find it ridiculous what companies are putting in mascara. This mascara doesn't itch my eyes, it doesn't flake and stays on all day. Now i can love a product and it doesn't kill my eyes!
Posted by Unknown on 27th Aug 2014
Hard to get the mascara on (it might be thicker than traditional mascara with chemicals) but good staying power and no flaking.
Posted by Tori on 12th Aug 2014
I love this mascara so much! It's cheaper than the one I was previously buying, all natural, and just as good if not better. Love love love it!
Excellent coverage and high quality product!
Posted by Beth on 31st Jul 2014
I am so happy with this mascara. I was searching for a natural, healthy, safe mascara and I had read great reviews on this product before purchasing it. It's now the only one that I use and I highly recommend it. I love that it's very buildable without getting clumpy and it's very long lasting.