Your search for the Holy Grail of natural mascaras ends here. Years of research led us to a mascara maestro in Italy who crafts award winning lash products. We partnered with him to create a mascara that coats each lash in rich, sultry color. The result is robust, healthy lashes with a featherweight feel that won’t smudge, clump or flake. Net Wt. 0.13 oz. / 3.8 g
VEGAN, GLUTEN FREE, CRUELTY FREE
Natural Bayberry Wax - this environmentally responsible wax takes the place of animal or petroleum waxes found in many mascaras. No chemicals are used to process and purify this wax, and it is 100% biodegradable.
Jojoba - rich in vitamins and minerals, jojoba works overtime to nourish and strengthen lashes.
Italian Olive Oil - one of the few oils that can penetrate lashes, olive oil reduces environmental stress and damage. It preserves moisture in the hair shaft, smoothing and softening each lash.
- Get your wiggle on: Wiggling the mascara brush from the root of your lashes out to the edges gives even more lift and volume.
- For ultimate volume: apply two (or more!) coats. Unlike traditional mascaras that clump after one coat our mascara remains light and silky.
- Bend your brush: Smudging during application? Bending the brush at a 90 degree angle provides added control and precision. You'll find that your strokes are a bit more precise and the mascara-smudge incidents are reduced. (Bend just the brush, not the whole wand)!
- Moisturize with caution: With the popularity of facial oils these days it's important to note that no oils, serums or moisturizers should be applied to the eye lashes prior to mascara application. If you have a tendency to slather your moisturizer all over your skin, eyelids, lashes and all, you’re basically creating the perfect smudging ground for your mascara. Save your heaviest eye creams, serums and oils until nighttime and then slather away!
Aqua (Water), Iron Oxide CI 77499, Hydrogenated Olive Oil Stearyl Esters, Propanediol, Stearic Acid, Cetearyl Alcohol, Myrica Pubescens Fruit Cera, Pullulan, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Cera, Aminomethyl Propanediol, Cellulose, Polyglyceryl-10 Pentaisostearate, Ethylhexylglycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Phenethyl Alcohol, Hydroxyethylcellulose, Undecyl Alcohol, Tocopherol.
Posted by Stephanie Beem on 22nd Aug 2019
I am super-happy about trying this mascara. I have been striking out lately as far as healthy mascaras are concerned. This one is wonderful. Not clumpy, great thinner style wand that I LOVE, causes zero irritation, makes my lashes look long and lush, very little smell, no smudging after hours of wear and comes off easily with micellar water and reusable wipes. Worth every penny, at least for me!
Are you wearing makeup?
Posted by Laura Ellerbruch on 20th Aug 2019
That’s the question I heard over and over the first day I wore Bellissima. It delivers as promised, lasts all day and feels light. Will buy again and again!
The Real Deal
Posted by Krista on 20th Aug 2019
This mascara is an amazing product! No clumping, no smudging, and no flaking. I will be using only this mascara from now on!
Best Mascara Ever
Posted by Lora B. on 20th Aug 2019
I just tried this out this morning. Its amazing!. It made my lashes look fuller and longer. I love the skinny brush, its easy for the bottom lashes as well. Great job Melissa!!
Been waiting for this forever!
Posted by Denise H on 17th Aug 2019
Amazing! Even better than the regular mascara. I have hard to curl lashes, and this lifted and kept the curl all day. It doesn’t flake...no little particles floating on my contacts. And even with the super-lift it gives uncurlable lashes, it doesn’t feel hard or sticky. Washes off easily without leaving messy flakes/chunks everywhere. If you have hard to curl lashes, this is a must have. Plus, absolutely no eye irritation or redness even with contacts. My eyes thank you, HBG for this awesome magic mascara!